Hospitality Asset Management
&
cost-Nutral Experiential Development
s
About
Stephen Beck is a hospitality executive and asset performance advisor with more than 30 years of leadership experience across boutique hotels, lifestyle properties, glamping resorts, and experiential lodging destinations.
His career spans executive leadership within the Hilton organization, multi-property portfolio oversight, hotel development, and direct ownership. This combination of operator, strategist, and owner perspectives allows him to approach hospitality assets with a clear focus on profitability, operational discipline, and long-term asset value.
As owner-operator of the 60-key Camp Satori Montana, a boutique experiential retreat concept, Beck achieved GOP margins of 60% through disciplined cost control, no-cost experiential programming, and his unique business model that removes transactional guest interactions with authentic expansiv
Through Camp Satori Hospitality Consulting, he partners directly with owners and investors to align financial goals with daily operations. His work focuses on strengthening GOP, improving revenue performance, protecting brand standards, and increasing the long-term value of hospitality assets.
Stephen’s experience is particularly valuable to independent boutique hotels, glamping retreats, and emerging glamping destinations, where thoughtful programming, operational clarity, and financial discipline can dramatically improve asset performance.
His philosophy is simple: great hospitality should also produce great financial results.
30+ Years Hospitality Leadership
60% GOP Performance
Hilton Multi-Property Leadership
Boutique, Wellness Retreat, Glamping specialist
Services
Hands-On Asset Management
Asset Management goes beyond watching numbers. It aligns daily operations with ownership return goals to increase profit, improve visibility, and grow long-term asset value—without compromising guest experience or brand standards. The approach is hands-on and based on real on-property experience across boutique hotels and large resorts, not spreadsheets alone.
For owners seeking full development support, services can extend from brand concept and site selection through permitting, construction oversight, pre-sales, and opening launch, then positioning the asset for brand partnerships or acquisition.
Each engagement begins with a focused asset and performance audit reviewing revenue, expenses, GOP flow-through, capital use, and operations—translated into a clear profit-growth plan.
Included Support
GM and department head mentoring
Monthly leadership coaching
Ownership calls on market trends and GOP opportunities
Outcomes
Stronger GOP and EBITDA
Better cost control and cash-flow clarity
Greater operational visibility
More confident capital decisions
Higher long-term asset value and exit readiness
Pricing varies by asset size and complexity. The goal is to run each property as a disciplined financial asset delivering consistent, measurable returns through financial rigor and operational expertise.
Experiential Performance Enhancement
Experiences are now a primary revenue engine. This engagement shows how your existing footprint can evolve into high-margin wellness and experiential offerings that raise guest perception while adding profit with minimal operational impact.
Scope of Work
• Discovery consultation reviewing amenities, guest flow, space use, and staffing capacity
• Identification of underused areas that can be repositioned into revenue-generating offerings
• Development of a structured wellness and experience menu aligned with brand and target guests
• Twelve-month revenue projection with seasonal demand strategies
• Ninety-day implementation roadmap focused on low-cost, high-margin initiatives
Outcomes
Improved guest satisfaction and online reputation
Increased ancillary revenue and off-peak demand
Stronger market differentiation
Operationally feasible programming without added staffing burden
Clear financial visibility for owners and asset managers
Hotels & Results
The Meritage Resort & Spa HoteL Kabuki - Laurel Inn - Napa Valley Lodge -Morrison House Hotel - Hotel Lombardy - The Dupont Circle Hotel - Estancia Hotel La Jolla
Provided online reputation management that redirected transient OTA volume to direct online booking, driving rate, and EBITDA.
Camp Satori Montana
Developed, owned, and operated a ground-up 60-key Glamping Retreat that produced 60% Flow Through to GOP.
Beverly Hilton Beverlyhills, Ca
Led the successful repositioning of a property after a multi-million-dollar renovation, achieving 17% above EBITDA performance.
Granlibakken Lake Tahoe
Rebranded the property to provide wellness offerings, revised all sales systems, developed a full business plan, sales, and marketing plan to make it profitable in low snow years.
Porto Vista Hotel San Diego, CA
Rebranded a hotel from a Motel 6 to a thriving boutique. Implemented SOPs for all departments.
Hilton LAX
Garnered business travel LNR accounts, raising the weekday RevPAR index by 18%.
Gravity Haus Winter Park Colorado
Introduced new revenue streams and reposition property as a wellness destination by revising products and services to maintain EBITDA Margins of 25%
Wyndham Bristol Washington DC
Repositioned this boutique on Pennsylvania Ave in preparation to sell to Melrose Hotel Company.
Hilton Glendale CA
Revised mix of biz & redeployment of a sales team, RevPAR Index up by 20 points.
Hilton Burbank CA
Revised vertical markets, added sales manager, revised catering sales booking window.
Hilton Anaheim Suites CA
Implemented business travel account strategies that increased the transient index by 34%.
Hilton Santa Barbara Resort
Revised pricing on shoulder seasons, group ceilings, and F&B minimums to obtain that allowed group room growth by 39% y /y.
Doubletree Anaheim Ca
Replaced DOSM, revised the entire business plan, provided intensive training, and team
Doubletree Golf Resort San Diego
DOSM training, revised solicitation strategies, CRM training, bolstered GOP by 3% y/y after 3 years of declining margins.
Doubletree Del Mar
Trained DOSM & front desk while developing transient account strategies.
Doubletree Las Vegas NV
Sales training raised ADR by 13 points in group index.
Doubletree Santa Monica
Revise business travel sales strategies, increased EBITDA by 9%
Doubletree Dana Point Ca
Replaced DOSM and developed a full business plan.
Doubletree Ontario CA
Revised revenue management procedures and implemented sales training with group managers. Reaching 113 RevPAR Index, reaching GOP goals for the first time in 3 years.
Doubletree Bakersfield
Provided DOSM training, transient sales strategies, and sales manager training, which increased total room sales by 9% year over year.
Hilton Garden LAX
Increased ADR by 36% in two months, garnering LNR accounts.
Glamping Development and Operational Asset Management
Project-Based Engagement
Transform underutilized land into a revenue-generating hospitality asset through disciplined planning, financial modeling, and operational execution. Camp Satori provides end-to-end development and management guidance designed to protect capital investment while maximizing long-term return.
Services Include
Concept development and market positioning
Feasibility analysis and civil engineering coordination
Budget planning, permitting support, and construction oversight
Brand development and go-to-market execution
Operational system design and SOP implementation
Sales and marketing strategy with demand channel optimization
Monthly financial and performance reporting to ownership
Annual business planning and onsite team leadership support
Each project is approached with a balance of creative vision and financial discipline. The objective is to develop experiential lodging concepts that are operationally sustainable, competitively differentiated, and positioned for strong occupancy, ancillary revenue, and long-term asset appreciation.